So you’re looking to start a home business. You have been searching Google, but there are 400 million listings. How do you decide what is real and what is not?
Here are 4 things to look for:
1. THE COMPANY
You want a company that has been successfully in business for many years—a company with an established record of quality and success. We have all heard the horror stories of people who have paid up-front money to someone on the internet, only to find out in a few weeks, that the "company" has disappeared—the phone is disconnected and no one answers email anymore.
How can you find out about the company? Go to their live conference calls. Listen to the real people who are making money. Ask questions. If they have training calls for people already in the business, ask to go on them. You will soon learn the ins and outs of the business, and whether it is something you can believe in and trust.
2. THE PRODUCT
Does the product have real value to the customer? Will they profit from it? Can you feel pride in what you sell? Not only will you sleep better at night, but it makes it easier to sell. People will buy a product if it fills a need in their lives.
And consider the future of the product—the industry in general. With today’s technology, things are changing rapidly in the marketplace. You want to be certain that your business will be around for a long time—not go the way of the cassette recording. (Have you tried to buy a car with a cassette player lately?) Try to get in on the ground floor of an industry that is growing right now.
3. TRAINING AND SUPPORT
Most of us come into an internet business with no prior experience. How do you learn to work your business? How do you set up a website? How do you find customers? Without training and support, you could be lost—right at the start—and give up, losing your time and monetary investment.
You need a system in place—a turn-key system—that helps you track your prospects and even tells them about the business and product for you. For example: live conference calls for your prospects to learn more and to ask questions of successful people in the business.
You should have a personal mentor—one who will walk you through the technical setup of your business, then spend time with you, teaching you how to use the system, how to get leads and how to speak to prospects.
And, finally, you need on-going training calls, to hone your skills and to keep in touch with the other people in your business.
4. COMPENSATION PLAN
All legitimate businesses have a product. The question is: how many products will you have to sell to earn the kind of money you want? If you want to earn $1,000, and your profit is only $10.00, then you’ll have to make 100 sales. You get the picture. And how many people will you have to talk to, how many hours will you work, and how much money will you have to spend on advertising?
Obviously, you want a compensation plan that earns you high profits. So now you can get out there and look again. Eliminate those companies that have no history, no valuable product, no training and support, and low profit. What is left will be the cream at the top.